Executive Summary
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Bluewave's services allow residential subscribers to connect their personal computers via Ethernet to our high-speed Ethernet network and enable them to access the Internet at speeds substantially faster than typical dial-up services.
The primary objective of Beijing Bluewave Broadband networks Co.,Ltd.(the "Company")is to provide last mile access via Ethernet (MDU/RBB) ,the Company principally engaged in the development and operation of RBB in Beijing .
The initial focus is the capital of China,Beijing .It is the most economically developed market in China with a population of 13 million and over 2 million PC subscribers.
Major shareholders
The Company has three existing investors and currently 94.75% owned by Full-Link
Plaza Mansion Co.Ltd.. Full-Link brings to the Company strong funds support
as well as local knowledge and relationships.
Business model
The Company's strategy is to focus on two areas La)with selected property
developers, property management companies and property owners ,and (b) with
the selected funds support as well as local knowledge and relationships.
A key part of the Company's business model is to form alliances with selected
partners to cover all the other aspects of the business. These alliances include
telecom operators ;VAS providers ;banks and technology providers etc. The
Company believes that the business model represents a win-win situation for
all the parties involved.
The business model is specifically tailored for China, which has the following
characteristics: China opens telecom market; a huge existing PC owner; the
market of Internet users is moving from business societies to families ;the
demands of QOS on telecom network is quickly increasing ;Internet comtents
are attractive to subscribers; more opportunities for broadband industry.
By focus on the key areas while leveraging on the expertise of the business
partners, the Company is able to offer the consumer a high-speed ,low-cost
Internet access through IDC, and an additional charge for the all kinds of
VAS Services.
First mover advantage
The Company is signing up exclusive construction and operating contracts with
property developers ,property management companies and property owner. A long-term,
revenue-sharing agreements are signing between the Company ,telecom operators
and the selected VAS partners .
The Company believes it will enjoy a significant first mover advantage by
being the limited providers , which has ICP/ISP and CPN licenses in Beijing
.Such a "Occupying the limited telecom source " effort places the
Company ahead of competition and represents an exceptional entry barrier for
any new competitors .
Marketing and rollout
The Company began providing broadband Internet access services in 1997 and
have experienced terrific growth since then, with the number of our residential
subscribers growing to 1 million households as of Aug.31,2001.With over 10,000
subscribers on hand (Subscription fee 150 RMB per month ) and growing at over
25%monthly in subscription ,the Company expects that the subscriber base will
continue to expand rapidly and will reach approximately 1.2million by the
end of 2001.
The Company's marketing strategy is to achieve an early penetration of the
Internet household market in Beijing , following a successful trail run period
in a small number of other main cities in the PRC. To achieve the quick penetration
,in addition to aggressive signing up of telecom network operators ,the Company
will also offer rich and attractive contents .
The Company's Web Site offers a wide variety of rich , multimedia Internet
content for broadband access. With contracts over 40 value added serviced
providers, the Company is choosing ten interest-specific channels such as
online education ,online stock trading ,online music video and movies ,as
well as many other on line offerings .
On the e-commerce front , the Company will soon begin to offer specific online
shopping services in conjunction with the certain department stories ,which
are closed to the particular communities .In addition ,online banking will
be cooperated with China Construction Bank.
Note
CPN,In July 2001,Ministry of Information has issued a directive ,which provided
only 13 cities and 2 licenses for each city in broadband operation over residential
market .The license is abbreviated as CPN and it is a qualification for basic
telecommunication business in residential community utilizing broadband system.
Bluewave is the first license holder of the two licenses in Beijing .
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